Getting it wrong!
What could go wrong?
Do I really need to pay that much attention to my signage?
Getting your company signage wrong is a bit like turning up to a black-tie dinner wearing a snorkel and flippers—technically you’re dressed, but nobody’s taking you seriously. Your sign is the first thing people see; it either says “trusted professional” or “possibly sells haunted toasters.” A wonky logo, dodgy colours, or missing letters can transform “Quality Carpets” into “Quality Car Pets,” which is a very different business entirely. Good signage quietly reassures customers they’re in safe hands. Bad signage makes them wonder if your accounts are done in crayon. In short: get the sign right, or prepare for puzzled looks and zero sales